PRIME JAMAICA TOURS
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Privacy Policy

At Prime Jamaica Tours Ltd, we are committed to protecting your privacy and handling your personal information with care, transparency and respect. This Privacy Policy explains how we collect, use, store, disclose and safeguard your information when you visit our website, contact us, make a booking or use our services.

Last Updated: August 26, 2026

Your privacy matters: By using our website, contacting us or booking our services, you acknowledge that your personal information may be collected and handled as described in this Privacy Policy.

Privacy Summary

A quick overview of how Prime Jamaica Tours handles your personal information.

We collect information needed to manage bookings and provide requested services.
We do not sell your personal information.
We seek permission before using identifiable guest photos or videos for promotional purposes.
You may decline or withdraw photography and media consent.
We take reasonable measures to protect your information and only share it when reasonably necessary.

Privacy Policy Overview

Use the links below to quickly jump to the section you need.

1

Information We Collect

We collect information that is reasonably needed to manage bookings, communicate with guests and provide requested transportation and tour services.

Personal & Contact Information

Name.
Email address.
Phone or WhatsApp number.
Booking and reservation details.
Messages or communications sent through our website, email, phone, WhatsApp or booking channels.

Travel & Transportation Information

Pickup and drop-off locations.
Accommodation details where needed for a booking.
Flight information where applicable.
Number of passengers travelling.
Luggage information where needed to arrange suitable transportation.
Tour preferences and special requests.

Child Seats, Accessibility & Special Assistance

A child's age or seating requirement when information is provided to arrange a requested child safety seat.
Mobility, accessibility or other special assistance information voluntarily provided when needed to help plan a requested service.
Other transportation requirements you choose to provide that may affect the arrangements for your booking.

Payment & Transaction Information

Billing information needed to administer a booking.
Payment amount and payment status.
Transaction or payment reference information where applicable.
Information needed to maintain accurate payment and business records.

Photos, Videos & Guest Content

Photographs or videos taken during transfers, tours or activities where permitted.
Photos, reviews, feedback or other content voluntarily shared with Prime Jamaica Tours.
Content shared with us through social media or other communication channels where applicable.

Website Usage Information

IP address.
Browser and device information.
Pages visited and general website usage information.
Information collected through cookies and analytics tools where applicable.
We Only Ask for Information Relevant to Your Service

The information needed may vary depending on whether you are booking an airport transfer, tour, group service or another transportation arrangement. Please avoid sending personal information that is not reasonably needed for your booking or request.

2

How We Use Your Information

We use personal information only for reasonable business, booking, service and legal purposes.

To process, confirm and manage airport transfer, tour, group transportation and other service bookings.
To arrange and provide the transportation, tours and other travel-related services requested by the guest.
To coordinate airport pickups, flight-related transportation details, pickup and drop-off locations and other confirmed travel arrangements.
To communicate booking confirmations, pickup instructions, schedule updates, service changes and other important information related to your reservation.
To respond to questions, requests, feedback, complaints and customer support inquiries.
To process payments, confirm payment status and maintain accurate booking, transaction and business records.
To understand how our website and services are used and, where appropriate, improve website performance, service quality and the overall guest experience.
To help protect our website, booking processes, guests and business against fraud, misuse, security incidents or other unauthorized activity.
To comply with applicable laws, regulations, court orders, tax, accounting or other legal and regulatory obligations where required.
We Use Information for Relevant Purposes

The information you provide is used primarily to manage your booking, communicate with you and provide the service you requested. We do not sell your personal information.

3

Payment Information

How payment-related information may be handled when you pay for a Prime Jamaica Tours booking.

We may receive payment-related information such as the amount paid, payment status, transaction reference and billing details needed to administer and confirm your booking.
Credit and debit card payments are processed through trusted third-party payment providers using secure payment systems or payment links.
Prime Jamaica Tours does not store complete credit or debit card numbers or card security codes on its systems.
Third-party payment providers may collect and process payment information according to their own privacy and security practices.
We may retain transaction information that is reasonably necessary for booking confirmation, payment records, accounting, refunds, disputes or other legitimate business requirements.
Protect Your Payment Information

When paying by credit or debit card, please use the secure payment method or payment link provided for your booking. Do not send your complete card number, security code or other full card details through WhatsApp, SMS or email.

4

Photos & Videos

How identifiable guest photos and videos may be used and how you can control your participation.

Prime Jamaica Tours may occasionally take photographs or videos during transfers, tours or activities to capture guest experiences and showcase our services.
We will make reasonable efforts to obtain your permission before using a photograph or video in which you are clearly identifiable for marketing or promotional purposes.
Consent may be obtained verbally, in writing or through another clear method before identifiable content is used on our website, social media, advertisements or other promotional materials.
If you provide consent, approved photographs or videos may be used for promotional purposes without additional compensation unless otherwise agreed.
Participation in photographs or videos is voluntary. You may decline to be photographed or recorded at any time.
You may withdraw consent for future use by contacting Prime Jamaica Tours. Where reasonably possible, we will remove identifiable content from platforms or materials under our control.
We may not be able to remove content that has already been copied, shared, distributed or published by third parties outside our control.
Choosing not to participate in photography or video, or withdrawing consent, will not affect your booking or the service you receive.
Your Choice Comes First

If you prefer not to appear in promotional photos or videos, simply let your driver, guide or Prime Jamaica Tours representative know. Your preference will be respected and will not affect your service.

5

Sharing of Information

When personal information may be shared with service providers, partners or authorities.

Prime Jamaica Tours does not sell, rent or trade your personal information to third parties.
We may share information with trusted payment processors, booking platforms, website or technology providers when reasonably necessary to process payments, manage bookings or support our services.
Information may be shared with tour operators, attractions, transportation providers or other service partners when needed to arrange or deliver the service you requested.
We may disclose information to government agencies, law enforcement, courts or other appropriate authorities where disclosure is required by applicable law, regulation or legal process.
Information may also be shared where reasonably necessary to protect the security of our business, prevent fraud, investigate misuse, provide customer support or protect our legal rights.
We aim to limit the information shared to what is reasonably necessary for the relevant purpose and take reasonable steps to work with service providers that handle personal information responsibly.
We Do Not Sell Your Personal Information

Personal information is shared only where there is a reasonable business, service, security or legal need connected to your booking, our operations or applicable requirements.

6

Cookies & Website Analytics

How website technologies may be used to support functionality and understand how visitors use our website.

Our website may use cookies and similar technologies to support website functionality, remember certain preferences and help the website operate properly.
We may use analytics tools to understand general website activity, including pages visited, device or browser information, traffic patterns and how visitors interact with the website.
Information collected through cookies and analytics may include an IP address, browser type, device information and general website usage data.
Some cookies or analytics technologies may be provided by third-party services used to support website performance, security or measurement.
You may be able to manage or disable certain cookies through your browser settings or through cookie controls made available on our website.
Disabling certain cookies may affect the operation or availability of some website features.
Your Cookie Choices

You can usually control cookies through your browser settings. Where additional cookie controls are provided on our website, you may also use those controls to manage available preferences.

7

Data Retention

How long personal information may be kept after a booking, inquiry or service.

Prime Jamaica Tours retains personal information only for as long as reasonably necessary for the purpose for which it was collected.
Information may be retained where needed to manage bookings, provide services, maintain payment and accounting records, respond to guest inquiries or support ongoing customer service.
Certain information may also be retained where reasonably necessary to resolve disputes, prevent fraud, protect our legal rights or meet applicable legal, tax, accounting or regulatory obligations.
Retention periods may vary depending on the type of information, the purpose for which it was collected and any applicable legal or business requirements.
When personal information is no longer reasonably required, we may securely delete, anonymize or otherwise dispose of it where appropriate.
We Do Not Keep Information Longer Than Needed

We aim to retain personal information only for legitimate booking, operational, record-keeping, security or legal purposes and to remove or anonymize information when it is no longer reasonably required.

8

Data Security

The reasonable measures we use to help protect personal information entrusted to Prime Jamaica Tours.

Prime Jamaica Tours takes reasonable measures to help protect personal information from unauthorized access, loss, misuse, alteration or disclosure.
We use appropriate administrative, technical and physical safeguards where reasonably applicable to the information and systems we use.
Access to personal information is limited to authorized persons and trusted service providers who reasonably require the information to perform relevant business or service functions.
Payment information handled through third-party payment providers is subject to the security systems and practices of those providers.
We take reasonable steps to use service providers and systems that are appropriate for handling booking, payment, communication and customer information.
Despite reasonable safeguards, no method of internet transmission, electronic communication or data storage can be guaranteed to be completely secure.
No System Is Completely Risk-Free

We take reasonable precautions to protect personal information, but cannot guarantee absolute security for information transmitted or stored electronically.

9

Privacy Choices & Requests

You may contact Prime Jamaica Tours with questions or requests concerning your personal information.

You may contact Prime Jamaica Tours to ask what personal information we hold about you or how your information is being used.
You may request that inaccurate or incomplete personal information be corrected where appropriate.
You may ask us to delete personal information where appropriate and where we are not required or reasonably entitled to retain it.
You may raise a concern or ask questions about how your personal information has been collected, used, stored or shared.
Where consent is relied upon for a particular use, such as identifiable promotional photographs or videos, you may withdraw that consent for future use.
Certain information may need to be retained where reasonably necessary to complete a booking, maintain business or accounting records, resolve disputes, prevent fraud or meet applicable legal obligations.
We may ask for reasonable information to verify your identity before completing certain privacy-related requests.
Have a Privacy Request?

You can contact us at info@primejamaicatours.com with your request. Please provide enough information for us to understand the request and identify the relevant booking or communication where applicable.

10

Children’s Information

How limited information about children may be used when arranging family transportation, child seats or other requested services.

Prime Jamaica Tours does not intentionally collect more personal information about children than is reasonably necessary to arrange or provide a requested service.
Where information such as a child’s age or child-seat requirement is needed for transportation arrangements, that information should be provided by a parent, guardian or responsible adult.
Information about children may be used to help arrange suitable transportation, requested child safety seats, tour participation or other relevant booking requirements.
Parents or guardians should avoid providing information about a child that is not reasonably necessary for the booking or requested service.
Information relating to children is handled in accordance with the same reasonable privacy and security practices described throughout this Privacy Policy.
Family & Child-Seat Bookings

If a child safety seat or other child-related arrangement is requested, please provide only the information reasonably needed to help us prepare the appropriate service.

11

Third-Party Websites & Services

Some parts of your booking or website experience may involve independent third-party services.

Prime Jamaica Tours may use or provide access to third-party services such as payment processors, booking platforms, technology providers, communication services, social media platforms, attractions or other service partners.
When you use a third-party website, platform, payment service or other external service, that provider may collect or process information according to its own privacy policy and practices.
Prime Jamaica Tours does not control the privacy, security or data handling practices of independent third-party websites and services.
Links to third-party websites or services are provided where useful for booking, payment, communication or other service-related purposes and do not mean that Prime Jamaica Tours controls those external websites.
We encourage guests to review the privacy information provided by any third-party service they choose to use, particularly payment, booking and communication platforms.
Third Parties Have Their Own Privacy Practices

Once you leave the Prime Jamaica Tours website or use an independent third-party platform, that provider's privacy policy and terms may apply to information handled through its service.

12

Updates to This Privacy Policy

How changes to this Privacy Policy will be communicated.

Prime Jamaica Tours may update this Privacy Policy from time to time to reflect changes in our services, business practices, technology or applicable legal requirements.
When this Privacy Policy is updated, the revised version will be posted on this page.
The “Last Updated” date shown at the top of this page will be revised when material changes are made to the policy.
We encourage visitors and guests to review this Privacy Policy periodically if they would like to stay informed about how Prime Jamaica Tours handles personal information.
Check the Last Updated Date

The date displayed at the top of this Privacy Policy is the easiest way to see when the policy was most recently revised.

13

Privacy Questions & Requests

Contact Prime Jamaica Tours if you have a question, concern or request relating to your personal information.

Company Prime Jamaica Tours Ltd
Location Montego Bay, Jamaica
Phone +1 (876) 346-6481
Email info@primejamaicatours.com
Contact Us About Your Personal Information

If you have a privacy-related question or would like to make a request concerning your personal information, please contact us using the details above. We aim to respond to privacy-related questions and requests as promptly as reasonably possible. We may ask for additional information where reasonably necessary to understand your request or verify your identity.

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